Zoopla Lures Estate Agents With Offer

August 24, 2009 | In: Happenings Elsewhere, Property News | By: Zoe Piper | No Comments » | Tweet This!

24 Aug 2009

Further to Zoopla’s aggressive move to steal rival Rightmove’s place as the number 1 property portal for estate agents, they’re now offering agents 2 months free use of their website.

Ordinarily, agents using Zoopla have to pay £5 for an owner lead and £1 for an applicant lead. This special offer means that buyer and tenant leads will be free to every new estate agent that signs up. Zoopla doesn’t have a subscription fee, so for estate agents the next two months will certainly be the cheapest time to find new business!

I think it’s safe to say this is another part of Zoopla’s plan to crush Rightmove – Rightmove are still doing well however despite an 11% fall in revenue this year. According to Property Portal Watch, their costs have actually come down by 19% (to £13.7 million – wow!) so financially they’re not feeling the pinch just yet.

What will Zoopla do next? Answers on a postcard please :)

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Author : Zoe Piper

Zoe is the BeTheMiddleman.com SEO guru. After years of renting from dodgy estate agents she decided to co-found BeTheMiddleman.com.

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